The weekend of September 28-30 was deemed “Frankenweenie Weekend” at Downtown Disney as lucky guests were able to see an advance screening of the Tim Burton-Disney film that opened nationwide Friday October 5. Designed to introduce guests to the characters of the movie and to celebrate the contributions of Tim Burton, the weekend featured simple family fun in the area surrounding the outer perimeter of the movie theater on West Side.
The first section of West Side to celebrate the movie was an interactive 3D graveyard to the animals in the movie. Guests were welcomed to a photo spot where they could post with tombstones to beloved pets named Bubbles, Hammy, and Kitty. They also were given trading cards that introduced the main characters of the movie. Young children were presented with masks of the main characters that many were seen happily trying out throughout Downtown Disney.
The second aspect of the Frankenweenie celebration was the food items. Special hot dogs and “electrifying” iced lemonade were available for sale outside the theater.
The placement of the concession cart was well conceived, as clearly the marqee aspect of the celebration was the ability to greet Jack and Sally from “Nightmare Before Christmas.” This was the first ever appearance of these Tim Burton characters anywhere on Walt Disney World property, and from the size of the line, you can tell that many were willing to wait (and wait and wait) to meet these sweetly ghoulish characters.
Of course, there also was a great selection of merchandise to celebrate both Frankenweenie and Nightmare Before Christmas. I especially enjoyed the plush of Sparky as well as the fun hat! The message “Everyone Deserves a Second Chance” has a nice, optimistic ring to it as well.
Frankenweenie weekend was a fun introduction to the characters of this new Disney film. Families and young children were clearly having a great time.
Did you see Frankenweenie this weekend? What did you think?
What kind of events would you like to see Disney offer for the premiere of Wreck It Ralph in November?