/ Wednesday, March 6th, 2013

Editor’s Note: Please welcome to the blog team Alyssa Wiseman!  She will be joining us as our Disney Shopping and Products columnist, as well as a member of the WDW Radio Exchange.  Alyssa has pulled together this post in response to big news yesterday.  We will publish a post introducing you to this wonderful member of the WDW Radio family in the upcoming weeks.

by Alyssa Wiseman


I was not planning on beginning my blog this week, as we have not been properly introduced, but as very important news has been released this evening and it relates to merchandise, I felt the need to write an emergency post!

Disney has announced that it is partnering with a favorite company of mine, Vera Bradley!  Vera markets various styles of bags that are all cloth-based, meaning they don’t use leather or vinyl.  My favorite fact about Vera is that they are based out of Indiana (where I live) and I drive past their factory each time I drive to Michigan to visit my family.  From my perspective, I have observed more and more women using Vera bags in the past 5 years.

You can find Disney’s original release on the Disney Parks Blog and here is a picture of some of the products:

Disney and Vera

Originally, I was not interested in Vera products.  However, after I received one as a gift, I fell in love.  The bags are comfortable to carry, are lightweight, and are easily washed.  My closet is now filled with several Vera Bradley products in several of different patterns.  I have at least four Vera bags that travel to Disney with me: a large weekend tote that I use as my “personal item” (this actually fits beneath a plane seat and holds my purse); a Hipster that I carry with me daily in the parks; a Hanging Organizer that holds all of my cosmetics and toiletries; and my Zip-around Wallet that I carry daily year-round.

Although I cannot fully review these products until they are released, I can give my opinion of them and let you discuss your reactions to this announcement.

My opinion is that this partnership will be beneficial to both parties: Disney stands to gain a new subset of customers and Vera will benefit from the increased exposure that Disney can offer.  Disney has said that the bags will be in park stores, which means that millions of people will be exposed to not just the bags, but the label as well.

The Vera bags are well-made and are very low maintenance.  I have washed my in-park bag several times and it still maintains its original look and feel.  They potentially appeal to everyone because the styles vary from large totes to small clutches.

As for the design of the recently announced Disney bags, it seems like a classic Vera style and is, perhaps, very busy and vibrant.  Upon hearing the news, I was discussing the design with a friend, who mentioned that the use of a full-color Mickey and Minnie might be a little much in addition to the base colors.  This is, however, a typical Vera look as the brand has very few patterns that are not very colorful and full of all shapes and floral patterns.

I cannot wait to view the designs and bag styles in person, but it appears that I might be waiting until the Fall.

Please let me know what you think about the released news.  Do you like the patterns?  Is it a product that you could use?  Curious about the price point?  Please leave your comments below and let me know how you think these pieces will impact your shopDisney experience!



4 thoughts on “shopDisney: Breaking News–VERA BRADLEY & Disney!”

  1. Kendall F says:

    Alyssa, welcome to the blog family! I never cease to be amazed at how the Vera Bradley brand has expanded. For a long time, I did not realize that people outside of the midwest even new about these bags; however, in recent years, it has become obvious that many women across the country love them. I think this will be a great partnership! The classic Mickey and Minnie work into the pattern very well.

  2. Barbara Bergmann says:

    Another good reason to keep up with the Disney bloggers. Always something new and interesting.

  3. Susan says:

    I love the idea of a Disney-Vera Bradley product line. It’ll be on my Christmas list this year.

  4. elbug10 says:

    I’m excited about this partnership, too. When I first saw Vera Bradley, i thought they were a bit busy, but the patterns grew on me and I’ve had a purse that I love (whose pattern has been discontinued, sadly) for about 2 years now. I’m hoping they’ll be available online as well as in the parks, since I have no trips to the World planned in the near future. I’m also hoping they’ll be more affordable than the Disney Dooney and Burke purses.