/ Thursday, May 2nd, 2013

by Alyssa Wiseman

shopDisney is a bi-weekly blog that will focus on Disney merchandise and products sold in the parks, in Disney stores, and in other retail markets.  We will explore product reviews, affordability, and to whom the products are marketed.  Like any other good product review, we will conclude with a rating scale for several different key components: price, age group, and whether the product is a “must have.”

I recently discovered a clothing line that is completely dedicated to the wardrobes of Disney Channel tween stars.  The line is called D-Signed and was released just in time for back-to-school shopping in 2010.  The sizing runs between 4-16 for females.  According to the press release, the line is described as:  “a departure from more general entertainment-inspired tween based clothing as these items do not portray the characters likeness, instead they’re inspired by their look and personality on the hit series – the items you would find in their closet.”

Below are some of the items that were in stock at my local Target store:























As you can see, there was at least one shirt I found that did feature one of the character’s from the Disney Channel, but it was also a fashion-based shirt and not just a graphic screen-printed onto a standard t-shirt.

There was a variety of merchandise available, from floral-printed dresses and skirts, to more of a edgy design as well.  Offering tweens of every type a chance to wear these cute clothes.  I did not find the clothing to be overly conservative or overly skimpy (to be completely honest).  Turning on the television these days can show you just how little some of the stars dress, but Disney and Target have done well to remember that these are just young females.  For example, one dress I saw had a cut-out in the back, at first I was sure it would just be a typical cut-out, but then discovered that you wouldn’t be showing skin, but fabric of another pattern!  Showing young females that you can be stylish and be dressed fully!

Finally, onto the pricing (where I cannot speak as an expert on tween clothing, since I don’t have any kids).  However, I compared the pricing alone to clothing that I would by for myself as an adult.  The pricing was slightly lower than what I would pay for clothing pieces for myself, so for tweens it might be just about normal.  One of the skirts was priced at $18.99 and the dresses were around $24.99.


Price:  Comparable to similar clothing items

Age Group: Tweens

Must Have: Fans of Disney channel shows, yes they should absolutely want these

That is it for this week’s post.  I will be traveling to Walt Disney World in 3 weeks and would like your input on what merchandise you would like me to do research on!  I have some comments from you on previous posts on things I should be looking for, but I would like some additional ideas.  We are (hopefully) going to be at the Magic Kingdom for the 24 hour madness, so I will have plenty of time to shop!

Also, please let me know if you have seen any merchandise in retail stores that you think others should know about!


Alyssa Wiseman (also known as ajwiseman09 in the box) and her husband Brandon reside in central Indiana (too far from Disney) with their 4 year shih tzu London Bridget and brand new Bulldog, Maggie Mae.  Alyssa and Brandon enjoy traveling to Disney several times a year to see what is new and enjoy classic Disney.  While traveling, and at home, Alyssa is frequently shopping for Disney products and making a list of items to buy while in the parks.  Please follow Alyssa on twitter @ajwiseman09.