/ Wednesday, February 26th, 2014
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Extraordinary Magic in Everyday Life

 

Even early on, there was something special about the surge that surrounded Frozen. A conversation over Thanksgiving break made that crystal clear:

Knock, knock, knock.

“Blake!”

“Yes?”

“Come on, let’s play Wii!”

“No, not now. I’m busy.”

Five seconds of silence.

“…do you want to build a snowman?”

Well of course I just had to answer the door for my sister after she pulled that one. I mean, how could I not? That was when it struck me for the first time (in forever!…. ok, on with the blog post) that there is something immediately identifiable about Frozen—in the applicable nature of its message, the relatability of its characters, the legacy factor of its soundtrack, and the incredible sustainability rates of its income, which are on track with Titanic and Avatar.  We’re in the middle of a Frozen frenzy. It started Thanksgiving weekend when the film first opened, and it hasn’t stopped.

ElsaHere we are with the movie now officially released yesterday to own digitally, and up until this point, it is STILL doing admirably in theater box-office numbers! Not only is the film doing well financially, but it is also making a terrific imprint culturally. I have never seen a Disney animated film embraced so warmly as this one. I practically can’t go anywhere without being reminded of the public’s tremendous adoration for all things Frozen.

When it snowed two weeks ago, I can’t tell you how many Elsa shout-outs I saw on Twitter, or how many snowmen I saw dubbed “Olaf,” including one sent to me by my sister on Snapchat. Then this week in my dorm lobby, we had a huge “graffiti” poster that anyone could draw anything on… and who should show up but Olaf! People are genuinely in love with this movie and yearn to share their enthusiasm.

One way they’re doing just that is through covers of Frozen‘s outstanding songs, written by husband/wife team Robert Lopez and Kristen Anderson-Lopez (who also wrote the tunes in Finding Nemo: The Musical). One visit to YouTube is all it takes to discover a treasure trove of Frozen covers, with many wonderful selections. My personal favorite is this one, which gives “Let It Go” a touch of The Lion King.

The music has really taken off. When class was canceled last week due to blizzard conditions, “Let It Go” blared from the bell tower for all to hear.  At work over winter break, a playlist of Billboard’s Top 200 permeated the air through a sound system, and I about had a conniption when “Love Is An Open Door” began playing. What?!? I checked to make sure the playlist hadn’t been changed; it was true. Frozen was not only on the Billboard list, but was NUMBER ONE!

This Sunday, Frozen heads to the Oscars with two nominations: Best Animated Feature, and Best Song for “Let It Go,” which will be performed live by Idina Menzel!  These two honors are an exemplary embodiment of the legacy that Frozen is destined to leave on the Disney empire: not just a great movie, but a timeless story whose enriched songs propel it forward to something audiences everywhere truly resonate with. Welcome to the family, Frozen.

 

Image copyright Disney.

Blake is a college student focusing on Film and Media Studies. He enjoys making his family of six watch the parade on Main Street and then sprint to Frontierland in time to see it again. You can follow Blake’s random Disney ramblings on Twitter at @olddirtyblake, or at BlakeOnline.com.

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2 Responses to "Finding Disney in a ‘Frozen’ Frenzy"

  1. Steamboat Eddie says:

    I love Frozen. That is all.

    Have an awesome day!!

  2. David says:

    Lou I agree, I loved that video of the Let it Go with the Lion King touch. I also love the version play by the Piano Guys on YouTube. https://www.youtube.com/watch?v=6Dakd7EIgBE

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