They are always offering all kinds of discounts and merchanise specials if you have the card. I just got and email from them: They are running a special from 7/8/2005 to 9/30/2005 for 10% off purchases made at Disney downtown stores, if you spend more then 25.00. Also 20% off any tours booked during that time.

I booked my tour for December I hope they offer this again.