Creating Magic by Lee Cockerell

**Sharon&Randy** · 08-26-2010, 08:54 AM

I finished reading this book. It was excellent! I would recommend it to anyone. If you are in the business field or just a mom like me, it is very informative. Yet not dry. Very easy reading book. Has anyone else read it?

**Disney05** · 08-26-2010, 08:08 PM

Have read it, highlighted lots of parts and gave it to my boss to read.

**Chrissy&Tayen** · 08-26-2010, 08:25 PM

i read the first couple pages on amazon and now i wanna read it!

**tmbcole** · 08-26-2010, 09:19 PM

It's a fantastic book. I work in a small law firm and I gave each attorney a copy of the book for Christmas one year and they loved it as well. I highly recommend the book to anyone.

**tchinkle** · 08-27-2010, 06:29 AM

Mr. Cockerell also has a website and a Facebook page! Don't forget to check those out!

**Chrissy&Tayen** · 08-27-2010, 08:16 AM

now i just have to find it and buy it.. im going to look at my local bookstore first before buying online

**Bilge Rat** · 08-27-2010, 09:42 AM

I will check this out. Thanks.

**Dizisit** · 08-27-2010, 10:48 AM

I didn't start a thread, but I've posted on the boards before (in another thread about Disney/Disney-related books, I believe) about having read the book, and how great it is...DEFINITELY worth startin' a thread about, though!

I bought and read it about 3 mons. ago, and it is now on loan to another fellow Disney Store CM. I REALLY wish Mr. Cockerell still worked for The Mouse...I also, obvoiusly

, HIGHLY reccomend this book, as well!

**firemedic** · 08-30-2010, 06:31 PM

What's the book about?

**Disney05** · 08-30-2010, 06:44 PM

From Amazon:
On his way up the career ladder to become Executive Vice President of Operations at Walt Disney World Resort, Cockerell freely admits he was such an autocratic young hotel and restaurant manager that he was hit over the head with a beer bottle by an employee he'd treated poorly. This and other incidents (including a bashing with a clipboard) convinced Cockerell to study leadership, which he proceeded to do with gusto throughout his stellar career, ultimately creating the Disney Great Leaders strategies. The author's engaging storytelling brings life and infectious energy to this entertaining and inspiring book, which outlines the processes and rationale behind Disney's employee-driven ethos. Each chapter expounds on the Disney Formula for Success, which Cockerell sums up as "great leadership leads to employee excellence, which leads to customer satisfaction and strong business results." Cockerell's willingness to use his management gaffes as examples not only makes him a likeable narrator but also a credible leader, offering up a mesmerizing view of a career devoted to excellence in customer service, employee empowerment, organizational improvement and responsive leadership.

**Yensid23** · 04-25-2011, 05:23 PM

Great book. It is one of the best management books I have ever read.

**SnwhtNdwrfs** · 04-25-2011, 06:22 PM

It's Available on the NOOK!

**jimbo71** · 07-08-2011, 08:51 AM

Got a chance to hear the author talk about the book and his work at Disney. Fascinating stuff. As a collector of Disney books this one is a great behind the scenes look at the management behind the magic. If you get the chance to read it you will not be disappointed.