Africa's Disney channel goes 24/7

Disney Channel expanded its presence in Africa yesterday, as the channel's broadcast hours grew from 16 to 24 hours a day on MultiChoice's DStv satellite platform.

Launched under a multi-year carriage deal just six months ago to over 1.3 million DStv subscribers across South Africa and sub-Saharan Africa, the channel previously aired from 6.00 to 22.00.

The expansion comes as the channel emerges as the number one kids channel in multi-channel homes in South Africa, claimed Disney today, adding that it draws "twice the audience of all its nearest competitors put together."

Among the target audience, Disney said its channel attracts a 16% share, airing shows like That's So Raven, Zack & Cody and the new series Hannah Montana, which makes it one of the top three performing Disney Channels worldwide.

"From day one we have made a huge impact on the South African market, which demonstrates there is a real appetite for Disney Channel programming," said Rob Gilby, MD at Disney Channel UK, Scandinavia and emerging markets.

2 Mar 2007
C21 Media 2007

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