ABC's Sweeney taking TV outside the box Disney Movies, Music, TV, Theater & Books Discuss ABC's Sweeney taking TV outside the box in the Miscellaneous Disney forums; From the OCRegister.com: ================================================== ================== Thursday, March 29, 2007 ABC's Sweeney taking TV outside the box The executive has changed the rules of programming to turn around the network. By ...

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From the OCRegister.com:
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Thursday, March 29, 2007
ABC's Sweeney taking TV outside the box

The executive has changed the rules of programming to turn around the network.

By JANICE RHOSHALLE LITTLEJOHN
For The Associated Press

Television's most powerful female executive sat staring at her computer, perplexed.

Anne Sweeney had just received an e-mail from her 16-year-old daughter, Rosemary. The two swap facts from Snapple bottle caps, and Sweeney asked her daughter if she e-mails these tidbits to her friends.

Rosemary typed back: "Nobody e-mails anymore. We text message."

The married mother of two laughs when admitting the challenges of keeping up with her kids and their new technologies. But when it comes to the emerging platforms affecting her business, Sweeney is at the forefront of bringing the TV industry into the digital age.
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