Jostens to sponsor new Wide World of Sports facility as part of major partnership dea
Jostens to sponsor new Wide World of Sports facility as part of major partnership deal
Catching up on more news announced during the international press event at Walt Disney World, Disney has entered into a partnership with Jostens, Inc., whose product line includes school yearbooks, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. The company will sponsor the Jostens Center, a state-of-the-art multi-sport complex with more than 44,800 square feet of indoor competition space, which will house six college size basketball courts, 12 regulation size volleyball courts, two roller hockey rinks, four locker rooms, two conference rooms and two officials' rooms. In addition, Jostens will get a bunch of unique spaces within the facility to showcase its heritage and products. Including the adminstrative, display and spectator areas, the new center will be more than 70,000 square feet. The center is scheduled to open in the fall of 2008.
In exchange, Jostens has also been named the exclusive provider of Disney PhotoBooks for Walt Disney World, making it an integral part of producing the photo books that are now a part of Disney's PhotoPass service to theme park guests. The PhotoBook, costing from $49.95 to $69.95 for a 20-page book, is now available to all theme park guests for use with their own photos and/or official Disney photos.
In addition, Jostens will become an official sponsor of Walt Disney World Resort Youth Programs, including Disney's Youth Education Series, Grad Night, 8th Grade Grad Jam, Festival Disney, Disney Honors and Magic Music Days. This will provide more brand recognition for the company amongst its primary target market of school-age kids.