Georgia-Pacific Plays Online with Disney
By Jean Luo


Georgia-Pacific's Angel Soft and Sparkle will be playing online with Walt Disney all year long.

Operating on the Disney web site, G-P's "The Fun Rolls On" promotion offers a selection of kid-friendly computer games (valued at $19.95) for shoppers to download with each UPC they submit from select SKUs of Angel Soft or Sparkle.

The promotion began Jan. 1 and runs through Dec. 31.
SmartSource floor clings in drugstores and supermarkets support. G-P dropped a two-page FSI on Feb. 18.

Published: February 2007

Source: In-Store Marketing Institute