Your Walt Disney World Information Station
Results 1 to 4 of 4
Miscellaneous Discuss Disney chair spearheads luxury goods sector drive in the News & Rumors forums; From MarketingWeek: Disney chair spearheads luxury goods sector drive 22-Feb-07 Disney Consumer Products is ramping up its assault on the luxury goods sector with the launch of a designer chair ...
  1. #1
    Timbo's Avatar
    Timbo is offline Fastpass Holder
    Join Date
    Aug 2006
    Location
    Ft. Lauderdale, FL
    Posts
    398

    Arrow Disney chair spearheads luxury goods sector drive

    From MarketingWeek:


    Disney chair spearheads luxury goods sector drive

    22-Feb-07

    Disney Consumer Products is ramping up its assault on the luxury goods sector with the launch of a designer chair from Brazilian furniture designers Fernando and Humberto Campana.

    The Disney chair, made of plush toys, is being rolled out as a limited edition of 25. The chair will be unveiled next week at The Cartoon Chair exhibition at Albion Gallery in Battersea, London.

    The launch of high-end home furnishings and products is an extension of a strategy that has seen Disney launch designer clothes ranges, such as t-shirts, in partnership with the Italian fashion house Dolce & Gabbana.

    Daniel Ifcher, vice-president of Disney Home, says: "Disney is a company built on innovation and artistic creativity, so we're excited about the collaboration with the Campana brothers - two of the hottest trendsetters in urban design."

    The limited edition chair is the first wave of Disney Home's long-term strategy to develop trend-driven products sold at high-end retailers. The strategy gained momentum following the global trend sparked by the "vintage Mickey" t-shirts launched in 2002.

    Disney has collaborated with Dolce & Gabbana for the past three years and Disney Home aims to use the success of such partnerships "to capitalise on the catwalk-to-home trend".

    The Mickey Chair will be created from plush toys of Disney characters, including Mickey and Minnie Mouse and Pluto.

    Disney Consumer Products has been building new strategies and products aimed at older age groups. The adult and luxury goods sectors in character-led products is perceived to be a growing area.

  2. #2
    disneydame2004's Avatar
    disneydame2004 is offline Celebrate Everyday!
    Join Date
    Jul 2004
    Location
    Long Island, NY
    Posts
    5,677
    Along the same lines, check out the new line of Walt Disney Signature Collection furniture at www.drexelheritage.com - beautiful pieces, way out of my budget.
    -Pat (Disneydame2004)
    Dream Team Auction Coordinator




    Help make a child smile! Dream Team Project Firstgiving Page

  3. #3
    TinkAttitude's Avatar
    TinkAttitude is offline grumpy too
    Join Date
    Feb 2007
    Location
    885 miles from the magic
    Posts
    584
    is there a link to a picture of these luxury chairs? sounds cool.

  4. #4
    firemedic's Avatar
    firemedic is offline Premium Annual Passholder
    Join Date
    Mar 2006
    Location
    Louisiana
    Posts
    6,165
    The plush chairs seem kinda tacky, but they might be cool.



    You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.
    Walt Disney



Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •