Disney DVD's

**Kellie19891992** · 03-26-2005, 10:07 AM

Not sure if I put this question in the right place or not. How come Blockbuster, Media Play, Circuit City, Diseny Store and places like this charge different amounts for Disney DVD's. Borders here in Buffalo charges $25 and up for all Disney animated features.

**olmec26** · 03-26-2005, 10:18 AM

I think that the price is up to the retailer, however the manufactuerer (spelling?) can suggest a retail price. Those are the prices they use on The Price Is Right and other shows, because they say that canned nuts are $1.25, and I just saw the same canned nuts two days ago in Target and they were upwards of $7.00! So it's really up to the store where you are going to buy the product.

**Jiminy Cricket** · 03-26-2005, 10:45 AM

Why? Because they can! It's good old American capitalism at its best. While I can't give you an actual wholesale price the stores pay (50-75%), let's just say they make quite a bit of money on each DVD sale.

DYK that Wal-Mart sells 35% of all DVDs in the US? Suffice it to say they get their DVDs at the cheapest wholesale price. Have you also noticed Wal-Mart has not been having sales on the "hot" DVDs anymore, but adding cheap extras a la Best Buy?

P.S. If you think the stores are losing money on old DVDs they sell at $5 a piece--think again.

P.P.S. The biggest profit items are books. It only costs a publisher a couple bucks, if that much, to print a major novel. Price in the stores $24+!!! Other mega profit makers are jewelry (100-500+%) and automobiles (50-100%).