Your Walt Disney World Information Station
Results 1 to 6 of 6
Miscellaneous Discuss Disney and LEGO Group News.... in the News & Rumors forums; Maggie [Disneylady] spotted this one and told me about it: Disney and LEGO Group Announce Strategic Licensing Relationship By: PR Newswire Feb. 15, 2009 08:03 AM - World's leading construction ...
  1. #1
    trickster's Avatar
    trickster is offline Hakuna Matata!!... It means no worries!!
    Join Date
    Mar 2005
    Location
    Lancaster - NW England
    Posts
    45,918

    Post Disney and LEGO Group News....

    Maggie [Disneylady] spotted this one and told me about it:

    Disney and LEGO Group Announce Strategic Licensing Relationship

    By: PR Newswire
    Feb. 15, 2009 08:03 AM



    - World's leading construction toy brand secures rights to develop toy lines based on three Disney properties for 2010 -

    NEW YORK, Feb. 15 /PRNewswire/ -- American International Toy Fair -- The LEGO Group and Disney Consumer Products today announced a multi-year licensing agreement that gives the world's premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO(R) and LEGO DUPLO(R) products are currently in development for three franchises -- Disney Pixar's Toy Story and Cars, and Prince of Persia -- all scheduled to launch in 2010.

    Toy Story
    Children's imaginations will go "To infinity and beyond" when, beginning in 2010, they will be able to re-create the adventures of Buzz Lightyear and Woody with LEGO toys inspired by the Toy Story franchise. Toy Story-themed construction sets will be available on both LEGO DUPLO and LEGO System platforms, building the adventure and fun for children ages 2-12. LEGO System products based on Toy Story and Toy Story 2 will launch in January 2010, to be followed in May by construction sets based on the new animated feature, Toy Story 3, scheduled to hit theaters in Disney Digital 3D June 2010. Toy Story-themed LEGO DUPLO products launch in June 2010.

    Cars
    Lightning McQueen will rev his engine at the starting line of a DUPLO portfolio that will have young builders creating and exploring the high-octane world of the Cars franchise. The Cars-themed LEGO DUPLO line will feature iconic scenes from Radiator Springs and the Piston Cup Championship raceway and will feature favorite Cars characters like McQueen, Mater and Sally. Cars-themed LEGO DUPLO products are scheduled to launch in June 2010.

    Prince of Persia
    A line of LEGO System construction toys based on Walt Disney Pictures' and Jerry Bruckheimer Films' Prince of Persia: Sands of Time, produced by Jerry Bruckheimer, directed by Mike Newell and scheduled to release in May 2010 is also in development. The film, based on the best-selling video game franchise of the same name, stars Jake Gyllenhaal, Ben Kingsley, Alfred Molina and Gemma Arterton in an epic tale of Prince Dastan's struggle to stop an evil ruler from unleashing a sandstorm that could destroy the world. Prince of Persia-themed LEGO products are scheduled to launch in April 2010.

    "We are thrilled to team up with Disney, another of the world's premium brands for families with children," said Jorgen Vig Knudstorp, CEO LEGO Group. "When two brands who share similar values bring their franchises together -- in this case a timeless play pattern with some of the industry's most beloved stories and characters -- and combine their access to families, retail strength and marketing power, amazing things can happen. We can't wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in LEGO form."

    "Joining forces with LEGO Group speaks to the commitment and vision both companies share for quality product and innovative creativity that invigorates kids play," said Vince Klaseus, senior vice president, global toys, Disney Consumer Products. "Our collaboration will continue to extend the vitality of our roster of franchises by bringing our characters and their worlds to life in a fresh and exciting way. Through these new LEGO product lines, Disney will continue to build presence in the construction toys category and grow market share in the boys demographic."

    The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com

    LEGO and the LEGO logo are trademarks of the LEGO Group. (C) 2009 The LEGO Group.

    Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, Disney Infant and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.disneyshopping.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.disneyconsumerproducts.com.


    MEDIA CONTACTS: LEGO Systems / Michael McNally 860-763-7825 / michael.mcnally@LEGO.com Disney Consumer Products / Nidia Caceros Tatalovich 818-534-0399 / nidia.tatalovich@disney.com



    SOURCE The LEGO Group
    Rich

    "Most of my life I have done what I wanted to do. I have had fun on the job.
    I have never been able to confine that fun to office hours." ~ Walt Disney

  2. #2
    trickster's Avatar
    trickster is offline Hakuna Matata!!... It means no worries!!
    Join Date
    Mar 2005
    Location
    Lancaster - NW England
    Posts
    45,918

    Re: Disney and LEGO Group News....

    Sounds great - Time will tell... Roll on 2010!!
    Rich

    "Most of my life I have done what I wanted to do. I have had fun on the job.
    I have never been able to confine that fun to office hours." ~ Walt Disney

  3. #3
    Bobby2's Avatar
    Bobby2 is offline C-Ticket Holder
    Join Date
    Nov 2008
    Posts
    109

    Re: Disney and LEGO Group News....

    Sounds like there will be a 2010 Rich's Construction Thread in your future!
    Will more fit in the shed?

    Hard to say what the target audience will be Adults or Children.

  4. #4
    Stitch's Avatar
    Stitch is offline Blogger, Artist, Creative Genius
    Join Date
    Aug 2004
    Location
    Connecticut
    Posts
    8,325

    Re: Disney and LEGO Group News....

    I wonder what's going to happen to the line of Cars Mega blocks already on the market.

  5. #5
    trickster's Avatar
    trickster is offline Hakuna Matata!!... It means no worries!!
    Join Date
    Mar 2005
    Location
    Lancaster - NW England
    Posts
    45,918

    Re: Disney and LEGO Group News....

    Quote Originally Posted by Bobby2 View Post
    Sounds like there will be a 2010 Rich's Construction Thread in your future!
    Will more fit in the shed?

    Hard to say what the target audience will be Adults or Children.

    Time will tell - LOL!!
    Rich

    "Most of my life I have done what I wanted to do. I have had fun on the job.
    I have never been able to confine that fun to office hours." ~ Walt Disney

  6. #6
    Disney2000's Avatar
    Disney2000 is offline Fastpass Holder
    Join Date
    Apr 2007
    Location
    PA
    Posts
    445

    Re: Disney and LEGO Group News....

    finally! Legos are so much better than MegaBlocks IMO.
    The Golden age never was the present age… but with human liberty we can fulfill the promise and meaning of America. To everyone a chance. To all people, regardless of their birth the right to live, to work, to be themselves, and to become whatever their visions can combine to make them. This is the promise of America...And I foresee the American adventure to continue for a long, long time!
    ~The American Adventure, EPCOT Center

    Are you 23? I am!

Similar Threads

  1. Layouts: Downtown Disney Marketplace
    By Stitch in forum Inspiration Gallery
    Replies: 20
    Last Post: 08-14-2008, 08:53 AM
  2. lego attraction downtown disney
    By ready4 fun in forum Ask The Disney Experts
    Replies: 5
    Last Post: 01-13-2008, 01:06 PM
  3. OFFICIAL 100 YEARS of MAGIC WDW PHOTOS on CD
    By dreamfinder1982 in forum Disney Merchandise & Collectibles
    Replies: 0
    Last Post: 12-31-2005, 11:50 PM
  4. My attempt at converting a non-believer
    By MainStreet, USA in forum WDW Theme Parks
    Replies: 24
    Last Post: 10-30-2005, 06:18 PM
  5. My proposed Disney theme park resort
    By KentB3 in forum Miscellaneous
    Replies: 24
    Last Post: 06-09-2005, 02:49 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •