Disney and Universal tailor attractions abroad to prevent culture shock

[Timbo]

Interesting article from the Orlando Sentinel's Business section:
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Disney and Universal tailor attractions abroad to prevent culture shock

Scott Powers | Sentinel Staff Writer
August 6, 2007

The Jungle Cruise, considered one of the "classic" rides at both Disneyland and Walt Disney World, proved quite a challenge to re-create at Tokyo Disneyland. The attraction was even more of a struggle when Disney built a theme park in Hong Kong. And it wasn't even attempted at Disneyland Paris.

The problems were not technological or logistical. Rather, they involved language and culture.
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Full story here: Disney and Universal tailor attractions abroad to prevent culture shock -- OrlandoSentinel.com

[mini-V]

This type of planning isn't limited to theme parks. Any product that is sold internationally has to go through some screening processes before being launched. My dd worked for a major eye wear company a few years ago. Naming sunglasses can get interesting when a cool name in English becomes something very rude in a foreign language.