Southwest Announces changes to Boarding Cattle Call
Got this email from Southwest Airlines today. It's now operating in San Antonio.
<table border="0" cellpadding="2" cellspacing="0" width="100%"><tbody><tr><td colspan="2" bgcolor="#6666cc">Open Seating is Here to Stay!</td> </tr> <tr><td>You spoke and we listened. Today, Southwest Airlines is thrilled to announce that you will continue to be able to choose your favorite seat once onboard the aircraft. And it doesn’t stop there! We’ve figured out how to make our open seating method even better by doing away with the so called “cattle call” and eliminating the need to “camp out” in the boarding line.
Beginning in early November, you will be assigned not only a boarding group (A, B, or C) but also a number within that boarding group based on the time you check in for a flight (for example: A32). This unique combination represents your reserved spot in your boarding group. Next, listen for one of our friendly gate agents to announce your group. When your group is called, simply take a position next to the column that represents your boarding number and proceed onto the airplane to find your favorite seat. Boarding columns will be divided into groups of five.
Head off to "Boarding School" for a complete tutorial of our new way to board.
</td> <td align="center" valign="top">http://www.southwest.com/images/rapi...ding_chair.gif
View Boarding Tutorial </td> </tr> <tr> <td colspan="2">http://www.southwest.com/images/rapi...reu/spacer.gif</td> </tr> <tr> <td colspan="2">We are so excited to bring you this innovative solution that will not only enhance your travel experience but also allow us to maintain our core values. And stay tuned, because this might just pave the way for some other exciting things we still have up our sleeve for later this year...</td></tr></tbody></table>