Disney Exec Talks Trends, Opportunities and Challenge

By Bob Wallace
Posted on: 04/19/2007

A top business of technology executive from the Walt Disney Co. shared the entertainment giantís take on what viewing habits and other opportunities he believes the industry should act on to better serve video-hungry consumers.

Like other content owners speaking at the National Association of Broadcasters show this week, Disney is driving to provide much more than traditional TV programming via IP services and believes the more options consumers are given, the better off both groups will eventually be.

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