Disney to Scrap "Direct to DVD" Sequels
Disney to scrap direct-to-DVD sequels
Gary Gentile | the Associated Press
June 23, 2007
LOS ANGELES - In a major strategy shift, the Walt Disney Co. said it will stop making direct-to-DVD sequels of such classic animated films as Cinderella, a move that reflects the growing influence of former Pixar Animation executives John Lasseter and Steve Jobs, who once called the films "embarrassing."
The change comes with a shake-up at the company's DisneyToon Studios, including the removal of longtime President Sharon Morrill, who will continue with the company in another capacity, Disney said Friday.
DisneyToon Studios will become part of Walt Disney Feature Animation and report directly to Animation President Ed Catmull and Lasseter, who assumed roles there after Disney bought Pixar Animation Studio last year for $7.4 billion in stock.
DisneyToon will now only produce original DVD films, including the upcoming film starring the fairy Tinkerbell. Little Mermaid III, currently in production, will be the last DVD sequel released.
Disney has been a leader in the direct-to-DVD category, selling millions of copies of such films as Lion King 1 1/2 and Bambi II.