Walt Disney Demands Retraction From University of Washington Over Baby Einstein Video

[Timbo]

From Consumerist.com:
=================================================
Walt Disney Demands Retraction From University of Washington Over Baby Einstein Video

The Walt Disney Company has issued a press release demanding a retraction from the University of Washington over their "misleading" press release that prompted several news articles about Disney's Baby Einstein videos. Attached to the press release was the following letter to Mark A. Emmert, the president of the University of Washington from Bob Iger, the CEO of Disney. Let's watch!
=================================================
Full story here: Take It Back: Walt Disney Demands Retraction From University of Washington Over Baby Einstein Video Press Release - Consumerist

[TestSherpa]

Our oldest son, now 3 1/2, loved the Baby Einstein series and they helped him with concepts like shapes, colors, seasons, body parts. I thoguht they were great. No video is a substitute for quality time, but every so often you need a break and better Baby Einstein than Barney, Teletubbies or worse.

[disneydarling]

I agree with the article....TV is bad for kids regardless of the format. Kids need to engage with their parents and their environment - not the tube. Anything in moderation is okay....but most people do not use things like this in moderation

[Timbo]

From The Seattle Times:
=================================================
Thursday, August 16, 2007 - Page updated at 11:49 AM
UW won't bow to Disney's demand

By Christina Siderius
Seattle Times staff reporter

The University of Washington is standing behind a news release that upset the Walt Disney Co. and prompted the company's chief executive to demand a retraction.

UW President Mark Emmert, in a letter today to Disney's chief executive officer and president Robert Iger, said he will not retract the release, which summarized a study on baby videos and their possible effects.

=================================================
Full story here: Local News | UW won't bow to Disney's demand | Seattle Times Newspaper