Hi everyone,
Just read an article on AppleInsider.com that talks about some changes being brought about to the Disney Store thanks to information from Steve Jobs. (I'd post the link but not enough posts yet). Looks like Disney is going to do some major updates to their retail stores. Now can they come back to Maine? Please!!
Here's a quick copy and paste from the article...again, credit goes to AppleInsider and the New York Times...
According to The New York Times, Disney plans to reboot its 340 stores in the U.S. and Europe, and will open new retail locations, with one potential flagship site in Times Square. The goal: Create more of an "experience" than a store. To achieve that, the company has reportedly turned to a member of its board of directors, Apple co-founder Steve Jobs.
"For the first time, Mr. Jobs's fingerprints can be seen on Disney strategy, in the same way that he influenced the look and feel of Apple’s own immensely popular retail chain," the report said. "While Mr. Jobs did not personally toil on the Imagination Park concept, he pushed Disney to move far past a refurbishment."
Jobs reportedly told Disney executives to "dream bigger," and provided access to proprietary information about how Apple has developed and operated its own retail locations. Following his instructions, Apple created a full-scale prototype store inside an unmarked warehouse in Glendale, Calif.
"Disney will adopt Apple touches like mobile checkout (employees will carry miniature receipt printers in their aprons) and the emphasis on community (Disney’s theater idea is an extension of Apple's lecture spaces)," the report said. "The focus on interactivity -- parents will be able to book a Disney Cruise on touch-screen kiosks while their children play -- reflects an Apple hallmark. Employees can use iPhones to control those high-tech trees."
