USA TODAY (1/26)
The MVP of this year's Super Bowl won't be hauling his trophy down to Walt Disney World. For the first time in 19 years, the Magic Kingdom is skipping its "What's Next" campaign in which champion athletes tell the camera, "I'm going to Disney World!" Walt Disney World spokesman Craig Dezern said the "What's Next" spots weren't a good fit with current theme park promotions.
My 2c - Another wonderful tradition down the drain